The Beauty Of Salt & Pepper Diamond Rings
Salt & Pepper Diamond Rings.
In 1930s consumers faced tough economic times. The De Beers company has invested vast sums of money – but no one was buying. Then they launched the ‘Diamonds are Forever‘ marketing campaign – and within three years sales had increased by 50% – and De Beers had a monopoly on diamonds – so they could create an artificial market. This, in essence, meant that De Beers has a monopoly on the supply of diamonds. A situation that continued until the first years of the 21st century.
The popularity of diamonds as an abiding sign of love and fidelity has been a fact of life ever since Roman times – but DeBeers now squeezed the market – even though the company had access to vast new deposits in Africa. So there was a scarcity of these brilliant stones as De Beers only allowed a limited number to trickle onto the market.
Today, diamonds have become almost commonplace. The perfect gems still fetch enormous amounts of money – but is something that has become ubiquitous losing its allure? Some would say yes. The lure of alternatives such as Tanzanite has grown – and although the De Beers marketing machine continues to provide consumers with every incentive to buy, today those in search of the unique are looking elsewhere.
Something new and exclusive….
One of the consequences of this search is an increased attraction to what are called ‘Salt & Pepper’ diamond rings.
‘Salt and Pepper‘diamonds are those gems that have ‘inclusions’ in the gems themselves. These are increasingly finding favor with those who wish to purchase rings featuring diamonds as a sign of engagement and the love that goes along with that declaration of fidelity and care. Salt and pepper diamond rings are by their very nature unique. The inclusions give each diamond a completely unique character. The inclusions are the result of the formation of diamonds deep in the Earth. Where diamonds form, around 160 kilometers below the surface, they sometimes trap other minerals within their carbon makeup. These cause flecks of dark or colored veins that run through the structure of the diamond. Because of the random nature of these inclusions, no one Salt and Pepper diamond is the same as another.
Alternative and exclusive diamonds
This is one of the reasons why these gems are becoming so popular as engagement rings. They represent not only rarity – but also the unique nature of the feelings between two people.
It may be a fact that these gems sell for less than their crystal clear relatives – but it is also undeniable that they are unique. Some may sparkle with colors that lie deep within their crystalline structure – while others may only sport specks. However, a diamond – even if flawless, would seem to almost unidimensional when set against the undeniable beauty of these gems. Each and every one is unique – and no matter how much marketing the largest diamond companies in the world attempt, they are positioning a message that has not changed since the beginning of their ‘Diamonds are Forever’ heydays. It is this – perfection is preferred.
But today – it is the unique that grabs attention – and Salt & Pepper diamond rings may be the perfect display of uniqueness.
